Founded in 2003 by Sarah Parmenter, our ethos is simple. Do great work for people who know the value of good design.

Our ethos.

Our thinking on this is simple but effective: Your product is your passion, so our passion is your product. For us, every client and their project is special and exciting. We understand that you've nurtured your business, pouring in every inch of your creativity, time and hope. We believe it's our job to match your energy, enthusiasm and drive at every step of the way.

You mean more to us than racing to the finish line based on the bare bones of an idea. The best work comes from the most thorough process. It's about starting life on paper, exploring every avenue and taking a unique journey in developing and creating a beautiful, functional experience for your users. It's also about good communication and lots of it, leaving plenty of room for inspiration. Our door is always open, the phone is always poised, and it's always us you'll speak to with no middleman or corporate wall wasting precious time. A friendly face and a ready ear is aways at your disposal.

Lastly, we never get Monday blues; we love what we do.

Our roots

We started life in 2003 in a humble, home based studio and ten years on we've seen some changes. It seems we've come full circle after moving to a studio based office and back to a dedicated home studio. With the sea view, fresh air and the warming sound of the coffee machine in the morning, the home-style environment plays a big part in how we carry out our work and what we produce, providing inspiration, calm and a lot of heart.

Now a team of three, it's still a small family, but a mighty one. Lessons have been learnt over the years, new skills have been gained, friends been made and with an industry ever evolving and a company stronger than ever, three heads are better than one..

  • Sarah Parmenter

    Sarah Parmenter

    Founder. User Interface Designer.

    Learn more about Sarah on her blog

  • Kathryn Pringle

    Dina Tree

    Copywriter & Content Curator
  • Kathryn Pringle

    Kathryn Pringle

    Junior Front-end Developer

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